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Elaraby Group is one of the leading industrial and commercial organizations in the Middle East and Africa, offering a diverse portfolio of home appliances, electronics, and consumer products.
With a strong market presence and a commitment to innovation and customer satisfaction, Elaraby Group continuously invests in digital transformation to provide customers with convenient, reliable, and seamless shopping experiences across multiple digital channels.
To achieve these objectives, Elaraby Group partnered with Point of Code to design, develop, and launch a complete e-commerce ecosystem from A to Z.
Point of Code managed the full project lifecycle, starting from business analysis and platform planning through design, development, testing, deployment, and technical support.
We analyzed Elaraby Group’s business requirements, product structure, customer journeys, operational processes, and technical needs to create a clear development roadmap for the website and mobile application.
We designed a user-friendly and visually consistent shopping experience that reflected Elaraby Group’s identity while making it easier for customers to explore products, compare options, and complete purchases.
We built a responsive, scalable, and high-performance e-commerce website optimized for desktop, tablet, and mobile devices.
The platform was developed to support:
Point of Code developed a dedicated mobile application that extended the e-commerce experience to mobile users.
The application was designed to provide customers with:
We developed the technical infrastructure required to manage products, orders, customers, promotions, and platform operations efficiently.
The backend architecture was built with scalability, performance, security, and future development requirements in mind.
Our team conducted comprehensive testing across the website and mobile application to ensure functionality, usability, compatibility, performance, and stability before launch.
Point of Code managed the complete deployment process and provided ongoing technical support, maintenance, monitoring, and platform enhancements to maintain a stable and reliable digital commerce experience.
Point of Code successfully delivered a complete digital commerce ecosystem that enabled Elaraby Group to serve its customers through both web and mobile platforms.
Through complete ownership of the strategy, design, development, testing, deployment, and technical support processes, Point of Code transformed Elaraby Group’s digital commerce vision into a fully operational e-commerce website and mobile application.